Neural characteristic for different social value orientation individuals in outcome evaluation
Updated: Mar 5, 2018
As a part of our research grant on group identity and empathy, our paper about social value orientation (SVO) and outcome evaluation has just been accepted. In this study, we manipulated social contexts and social comparison, and examined electrophysiological correlates captured when individuals with different SVOs engaged in a gambling game with two other players (a socially disliking player, person A, vs. a socially liking player, person B). The results showed social comparison effects were manifested in feedback-related negativity (FRN) (the most negative FRN was expressed in the large difference condition, and the least negative FRN was expressed in the even condition), and this effect was modulated by both the win/loss context and SVO.
That is, in a self-win context, FRN exhibited a social comparison effect for both prosocials and proselfs. In the self- loss condition, only prosocials displayed this effect.
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